Senior PR & Communications Manager

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

We're looking for a Senior PR & Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public.

You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.

Media relations

• Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS

• Drive earned media coverage in top-tier business and trade outlets

• Develop compelling story angles, press materials, pitches, and messaging frameworks

• Serve as a primary media contact and help prepare spokespeople for interviews and public presentations

• Establish and track metrics to monitor the health of Mixpanel’s coverage

Product launches & company news

• Partner closely with Product Marketing to develop and execute PR strategies for major product announcements

• Manage PR and comms activities for company news and announcements

• Ensure messaging is consistent, differentiated, and resonant with technical and business audiences

Agency & partner management

• Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows

• Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals

Internal communications

• Partner with the People team and leadership to craft internal announcements and other types of internal messaging

• Support the development of internal communication programs that keep employees informed and connected to the company's narrative

Crisis & issues management

• Monitor the media and competitive landscape for potential reputational issues

• Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations

Executive communications

• Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events

• Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence

• Collaborate with executives on bylines and contributed articles, from ideation through to final draft

• Develop and execute broader thought leadership narratives and plans for executives and the company

We're