Loyalty and Rewards Director of Lifecycle and Member Engagement

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status. Need Help? If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response). Regular or Temporary: Regular Language Fluency:  English (Required) Work Shift: 1st shift (United States of America) Please review the following job description: The Loyalty and Rewards Director of Lifecycle and Member Engagement is responsible for managing the end‑to‑end client lifecycle for the Relationship Rewards program—from eligibility and enrollment through tier progression, engagement, and offboarding. This role serves as the strategic bridge between the Loyalty and Rewards team and key partners across Marketing, Product, and Digital, ensuring a seamless, compliant, and engaging client experience that aligns with program objectives and Truist’s brand standards. The role owns lifecycle strategy and execution, with accountability for client communications, engagement moments, and consistency across channels. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.   1.    Own and manage the end‑to‑end client lifecycle communications for the Truist Loyalty and Rewards program, including eligibility, enrollment, tier progression, ongoing engagement, and offboarding. 2.    Ensure lifecycle rules, processes, and experiences are consistently applied and clearly understood across products, channels, and servicing teams. 3.    Serve as the primary liaison with Marketing to develop and execute client‑facing communications, lifecycle messaging, and engagement campaigns aligned to program goals. 4.    Partner with Legal, Risk, and Compliance teams to ensure all Rewards communications and engagement strategies comply with regulatory requirements and Truist brand standards. 5.    Maintain close relationships with individual product teams to ensure the Rewards program is consistently integrated and reflected across eligible products and experiences. 6.    Represent the Rewards program in cross‑functional product discussions, advocating for reward considerations and ensuring alignment to the program value proposition. 7.    Partner with Digital teams to optimize the mobile and online banking experience for Rewards members, including authenticated marketing, tier‑based experiences, and servicing capabilities. 8.    Ensure digital touchpoints are intuitive, personalized, and aligned with Rewards program OKRs and client engagement objectives. 9.    Coordinate with Analytics and Product partners to monitor performance, identify engagement opportunities, and inform continuous experience improvements. 10.    Provide clear status updates and execution insights on performance, engagement initiatives, and risks to Loyalty and Rewards leadership. 11.    Create an inclusive, engaging, and energizing team environment, aligned with the Truist Purpose, Mission and Values, that empowers teammates to learn, grow, and have meaningful careers.  Execute on managerial responsibilities and strategic priorities with excellence in a timely manner creating a differentiated experience to ensure areas of focus are operationalized throughout the team at all levels. 12.    Attract, retain and promote top talent and build a robust slate of credible successors for key leadership positions and opportunities across Truist.

Required