Director, Consumer Experience

Summary: Director, Consumer Experience The   Coca ‑ Cola   Company is evolving into a more   digital ‑ first ,   data ‑ driven   enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,   end ‑ to ‑ end   impact on growth, productivity, and efficiency.   This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation, it demands a strategic transformation of core capabilities, a   domain ‑ based ,   product ‑ centric   operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Overview   The Director, Consumer Experience plays a critical leadership role in advancing   Coca ‑ Cola’s   digital transformation by modernizing and scaling how campaigns are delivered,   optimized, and measured across the enterprise. This role is accountable for evolving campaign operations into a data-driven, technology ‑ enabled   capability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments.   Operating within a   product ‑ centric   digital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestrating   end ‑ to ‑ end   campaign execution processes, ensuring seamless integration across platforms, channels, and markets.   The Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical,   high ‑ impact   solutions that deliver measurable business outcomes.   What You will do for us   Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes   Establish and operationalize scalable frameworks for   end ‑ to ‑ end   campaign management within a   product ‑ centric   operating model   Partner with marketing, digital product, and analytics teams to ensure campaigns are   data ‑ driven , measurable, and continuously   optimized   Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking   Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market   Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization   Enable   real ‑ time   insights and   decision ‑ making   by   leveraging   advanced analytics and artificial intelligence within campaign operations   Align campaign operations with enterprise architecture, data governance, privacy, and security standards   Collaborate with regional and local teams to ensure global consistency while allowing for   market ‑ specific   execution needs   Lead vendor and partner relationships to deliver   high ‑ quality   campaign execution capabilities aligned with enterprise strategies   Drive adoption of new tools, platforms, and ways of working through change management and