Marketing & Events Specialist, Canada

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Location: Remote, Canada Contract: Full-Time Reports to: Marketing Director, International Languages: English

As the Marketing & Events Specialist for Canada, you will own the regional marketing strategy and execution across the Canadian market, translating business priorities into locally relevant marketing programmes that drive awareness, customer engagement and pipeline.

You will serve as the primary marketing partner for Canada, working closely with Sales, Government Affairs and cross-functional teams to deliver high-impact events, campaigns and communications. You'll adapt global initiatives for local relevance, identify new marketing opportunities, and build programmes that strengthen customer relationships and accelerate regional growth.

You'll work closely with Product Marketing, Events, Creative, Sales and Government Affairs, while collaborating with international stakeholders across multiple time zones. This role reports to the Marketing Director, International, and requires a proactive marketer who is comfortable owning regional initiatives from strategy through execution, influencing stakeholders, and managing multiple priorities independently.

• Own the Canadian regional marketing strategy and execution plan, aligning regional priorities with international business objectives and adapting global programmes to local market needs.

• Own the regional marketing calendar, prioritising events, campaigns and customer engagement activities across Canada.

• Plan and execute events, activations and local experiences across Canada, including trade shows, customer events, executive roundtables, summits and partner programmes.

• Localise and deploy marketing assets, messaging and social media content for Canadian audiences.

• Build partnerships with customers, associations and industry influencers to increase awareness and adoption of Axon.

• Serve as the primary marketing advisor to the Canadian Sales team, supporting regional growth initiatives and identifying opportunities to increase customer engagement.

• Recommend regional marketing investments and programmes based on business priorities, market opportunities and performance insights.

• Manage lead capture, event ROI and post-event follow-up.

• Track and report on event attendance, account engagement and pipeline impact, including lifted and influenced pipeline generated through marketing activities.

• Collaborate with cross-functional stakeholders to ensure consistency across regional initiatives.

• Support the launch of campaigns and go-to-market programmes tailored to the needs of the Canadian market.

• Coordinate PR content, reputation management, media relations and locally relevant customer case studies.

• Manage agencies, vendors, project timelines and cross-functional contributions.

• Represent the Canadian market within the International Marketing team, ensuring regional priorities and customer insights are reflected in global planning.

What You Bring

• 2–4 years of experience in B2B or B2G marketing,