Head of Customer Marketing & Advocacy

Microsoft has one of the deepest customer bases in technology — organizations of every size, in every industry, doing remarkable things on Azure, Copilot and AI, Security, Microsoft 365, and Dynamics 365. The Head of Customer Marketing & Advocacy will build and lead a world-class customer marketing and advocacy practice that brings those customer stories to the center of Microsoft’s brand and commercial marketing.   This is a builder’s role focused on a systematic, always-on advocacy program that turns customer success into a strategic asset You will define the operating model, elevate the quality and reach of our customer storytelling, and partner across marketing, sales, and customer success to make customer voice a defining part of how the market experiences Microsoft.   We are looking for a leader who is as process-driven as they are creative, — someone who can stand up a rigorous, repeatable sourcing-and-activation engine and, in the same breath, recognize and shape the stories that move audiences. You will partner especially closely with sales and product marketing to source customer stories and activate them at the brand level and across our events. You are customer obsessed and you identify opportunities to marry the innovation of our customers with the way Microsoft enables them to do so. This leader will be the single accountable owner of the customer storytelling arc, end to end, so that high-value moments are sourced deliberately, tracked in one place and distributed through a proactive, systematic engine.   Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Strategy and Operating Model Design and run the end-to-end customer advocacy program as its single accountable owner — from the first customer conversation through coordinated amplification. Transform an ad hoc approach with a programmatic, prioritized system with clear intake, sourcing, governance, and routing, and a prioritization framework that balances high-impact stories based on business value and narrative potential with long tail customer content. Establish a steady, predictable cadence — a reliable drumbeat — of high-value stories, so that no high-value story surfaces by luck or goes untracked. Proactive Sourcing with the Field, Comms and PMM Identify primary, deliberate source of stories — especially marquee deal wins, which rarely originate in marketing. Formalize a lightweight sourcing handshake with sales leadership and strategic account leaders so that high-impact customer moments are captured early and systematically, shifting from reactive, inbound requests to proactive sourcing of the wins worth telling. Shared Visibility and a Single System of Record Own a shared customer storytelling engagement map that gives every team one view of which customers are being engaged, by whom, and for what purpose.  Drive leadership among the many teams that often work the same accounts in parallel, and replace today’s fragmented picture with coordinated, consent-aware engagement. Customer Evidence and Storytelling at Scale Own the portfolio of customer proof — written case studies, customer videos, business-value and ROI studies, executive spokespeople, data-backed proof points, and reference assets — across the product portfolio. Put business value at the center of every story and ensure each one is genuinely compelling and reusable across formats (written, video, and stage). Activation Across High-Visibility Touchpoints Bring customers into the moments that matter most. Partner with brand and campaign teams to feature customers in flagship campaigns and keynotes; work with PR