Senior Product Marketing Manager

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.  We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

We are currently seeking a Senior Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary, New York, or remotely across Canada (excluding Québec).  What your team does:  Rated a top place to work in product marketing and product marketing team of the year , you’ll be part of a team that values excellence, delivers on commitments, and cares about results. As Senior Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be. You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legaltech.

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilization. You have a deep understanding of customer pain points and needs and can communicate complex products in a clear and compelling way. You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you set goals, create plans, and execute experiments - all grounded in data. You are known for your strong communication and collaboration skills and are energized by working cross-functionally to bring projects to completion within the projected time frame. What you’ll work on: You lead the go-to-market (GTM) and product adoption efforts for your product portfolio. This includes positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successful.  Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits. Strong know-how and experience here is a firm requirement.  Partnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to market.  Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace. Building and executing tactical marketing plans that increase product and feature adoption and support retention.  Speaking to and with our customers to gain new perspective and feedback on our products. Collaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.  Building experiments, testing theories, and sharing learnings with cross-functional teams. Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product line. Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.  What you bring: You are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plus. You’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your work.  You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.  You have a data-first approach. You’re adept at using analytics platforms and