Channel/Category/Cust Sol Mgr

Requisition ID: 39485

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

In the role of Channel, Category and Customer Manager -Central America working in San Pedro Sula, Honduras you will be part of the LATAM team. You will be responsible for developing the everyday look of success within their assigned territory, helps drive category performance, and delivering channel and customer-centric solutions that elevate execution across the Path to Purchase. You will be responsible for driving best-in-class shopper and customer marketing initiatives across assigned geographies in Latin America. This role focuses on connecting Molson Coors brands to shoppers through omni-channel solutions and custom programming that drive value and sales for our customers and distributors. The manager will collaborate with cross-functional teams to ensure strategic alignment and execution of shopper and trade marketing plans, and alignment to MCBC Purpose drives Purchase strategy, develop channel plans and all trade marketing initiatives across the full portfolio in Central America

This position reports to Sr. Mgr. Channel, Category and Customer Solutions               and works closely with stakeholders within Molson Coors, external Agencies and our Partners.

• Build channel-specific strategies aligned with portfolio and category objectives.

• Develop and execute market-level shopper and customer marketing programs that drive brand growth and shopper engagement.

• Partner with Sales, Marketing, and distributor teams to ensure effective execution of retail programs and merchandising initiatives.

• Leverage shopper, customer, and market insights to identify opportunities and inform decision-making.

• Support category growth initiatives based on shopper behavior, consumption occasions, and retail trends.

• Develop and maintain channel execution standards ("Look of Success") and track compliance.

• You are fully bilingual in English and Spanish

• You have a bachelor’s degree in marketing/finance OR equivalent experience (5-8 years) in marketing with experience in high profile CPG brands

• You will have strong project management, selling and influential skills

• You have a deep understanding of how to interpret insights and apply them into the program development process

• You have experience collaborating with multifunctional teams (Sales and Marketing)

• You have a thirst for learning – you are always looking for ways to learn and help one another grow

• You exhibit our core values