Director, Marketing & Sales Enablement, East Asia

Work Flexibility: Hybrid Stryker is seeking a commercially driven Director to lead Marketing and Sales Enablement across East Asia, shaping regional strategy, accelerating growth, and building commercial capability across Korea, Hong Kong, Singapore, Thailand, Malaysia, and Taiwan. As a member of the East Asia Leadership Team, the Director reports to the East Asia VP GM and partners closely with the APAC Marketing team, Country Leaders and Country Marketing teams in East Asia, with shared accountability for regional commercial performance and marketing impact.The role directly leads the regional Sales Enablement function and champions marketing talent development across East Asia. As the senior commercial marketing leader for the region, the Director owns the integrated East Asia plan and holds clear decision rights over trade-offs, prioritisation, and investment allocation, ensuring resources are directed to the highest-value opportunities across markets and portfolio. This role requires a leader who combines strategic thinking, execution discipline, cross-cultural influence, and a strong orientation to measurable business outcomes.

1.  Regional Strategy & Business Leadership The Director owns the East Asia commercial marketing strategy and contributes to the region’s annual operating plan and multi-year growth agenda, balancing strategic leadership with practical execution across diverse markets. Develop the integrated East Asia marketing strategy, aligned to portfolio priorities, go-to-market plans, P&L targets, and global commercial objectives. Hold clear decision rights across the East Asia commercial marketing agenda — owning the integrated East Asia plan, leading trade-off and prioritisation decisions, and directing investment allocation across markets, portfolio, and channels in-line with regional strategy and P&L targets. Co-own regional revenue and commercial performance, including reporting on pipeline, conversion, market share, and marketing ROI. Partner with the VP GM, country leaders, APAC marketing, finance, and strategy teams to translate priorities into market-relevant execution plans and annual marketing plans. Maintain a clear view of market dynamics, competitive landscape, and growth opportunities; translate insights into recommendations for the East Asia Leadership Team. Represent East Asia in APAC and global marketing forums, ensuring regional priorities are visible and reflected in broader portfolio and strategy decisions. 2.  Portfolio & Product Management The Director leads portfolio strategy and product marketing for East Asia, ensuring Stryker’s portfolio is positioned, launched, and managed for commercial impact across the region. Lead East Asia portfolio strategy, including prioritisation of product categories and growth opportunities based on market potential and global priorities. Drive product launch excellence through launch toolkits, readiness frameworks, and cross-functional execution plans. Partner with global and APAC teams to localise positioning, value propositions, clinical messaging, and compliant promotional materials. Oversee product lifecycle management, including portfolio rationalisation, phase-out planning, gap analysis, and white-space opportunities. Champion evidence-based marketing in partnership with clinical, medical affairs, regulatory, and market access teams. 3.  Customer & Market Insights The Director builds a strong customer and market intelligence capability for East Asia, ensuring decisions are grounded in healthcare trends, customer needs, and competitive dynamics. Establish market research priorities and translate insights into actionable recommendations for the East Asia Leadership Team. Lead voice-of-customer programmes across key customer groups to understand unmet needs and decision drivers. Develop market maps, segmentation, account stratification, and opportunity assessments to guide targeting and resource allocation. Track market