Mgr Digital Sales Solutions (US)

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.  As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Department Overview: The Digital Sales Manager – Deposits and Integrated Performance  manages forecasting, modeling, and planning for the deposits business as well as creates a rolled-up, executive-facing performance readouts across all products. This role manages 3 critical functions: projecting performance on key KPI's, understanding performance actualization and performance drivers, and articulating insights and opportunities uncovered by performance analysis. This role is critical to both the deposits business and helping digital channel understand and achieve growth objectives. The above details are specific to the role which is outlined in the general description below. The Manager Digital Sales Solutions represents the channel to Product & Market manager with ongoing interactions, including the support of bi-weekly sales meetings, MBRs & BAU management where results are being reviewed. The job provides the Digital Channel subject matter expert support for input on sales strategies and directions to help achieve account plan, public site sales strategy and overall line of business goals. Depth & Scope: Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales. Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives. In doing so, understands the overall impact of these activities against weekly and monthly sales results Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and