Campaign Management Specialist

{ "jobLocation" : { "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "India", "addressLocality" : "Mumbai, MDC2C" } }, "hiringOrganization" : { "name" : "8102 ASOL-Mumbai STPI Company", "@type" : "Organization", "sameAs" : "" }, "identifier" : { "name" : "Campaign Management Specialist", "@type" : "PropertyValue", "value" : "AIOC-S01656036" }, "datePosted" : "2026-07-21", "employmentType" : "FULL_TIME", "title" : "Campaign Management Specialist", "description" : "Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications:Any Graduation Years of Experience:7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Lead audience and customer data management activities to support CRM and omni-channel marketing campaigns. Collaborate with different relevant teams to translate business requirements into audience segmentation and targeting strategies. Drive customer data readiness, segmentation accuracy, and campaign audience quality to enable effective personalized marketing. Provide technical leadership for data selection, audience creation, customer journeys, suppression management, and campaign targeting activities. Ensure customer data is accurately structured, validated, and optimized for campaign execution across CRM platforms. Support campaign performance through effective segmentation, data analysis, audience optimization, and continuous improvement initiatives. Maintain data governance, quality standards, and compliance requirements across all customer data and campaign activities. Act as the primary point of contact for campaign audience and segmentation-related queries, troubleshooting, and issue resolution. What are we looking for? Education & Experience: Bachelor s degree. 5+ years of experience in CRM Operations, Campaign Data Management, Audience Segmentation, Marketing Technology, or Customer Data Management. Experience supporting large-scale CRM programs with a strong focus on audience creation, customer targeting, and personalization. Ability to manage multiple priorities while maintaining a high level of accuracy and attention to detail. Strong analytical mindset with the ability to work with large customer datasets and derive actionable insights. ** Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required Must Have Skills: Strong knowledge of HTML, CSS, and JavaScript. Hands-on experience with AMP script and dynamic content personalization. Experience working with any of the CRM and Marketing Automation platforms such as: Salesforce Marketing Cloud (SFMC) Braze (Good to have) Adobe Experience Manager (AEM) Strong expertise in customer data management, audience segmentation, customer targeting, and campaign data operations. Experience creating customer segments, suppression lists, test audiences, and dynamic audience selections for CRM campaigns. Strong understanding of customer lifecycle marketing, personalization, customer journeys, and data-driven marketing strategies. Experience with campaign data validation, audience quality checks, data reconciliation, and reporting. Ability to analyze customer datasets and translate business requirements into data selection logic and