Senior Product Marketing Strategy Associate

Marketing Transformation – Data, AI & Automation, Senior Associate (602) – Home Lending (Manila) Short Description Support the future of Home Lending marketing transformation through AI-enabled innovation and development of a modern marketing data foundation . Contribute to initiatives that improve campaign execution cycles at scale by supporting delivery, documentation, testing, and adoption for new data products and campaign workflow capabilities.

Overview As a Marketing Transformation Senior Associate – Home Lending (Data, AI & Automation), you will support the advancement of marketing capabilities through artificial intelligence and modern data architecture. This role focuses on helping teams build foundational data systems and enabling AI-driven campaign execution ecosystems through strong delivery support, stakeholder coordination, and structured problem solving. You will partner closely with Marketing, Product, Technology, and Data & Analytics teams including DCE (Design & Customer Experience) to execute against defined roadmaps and implementation plans.

Support development and execution of roadmaps for marketing campaign operational data products, including documentation, requirements gathering, and delivery tracking. Assist in implementation activities related to AI-ready data architecture that supports campaign business processes and automated workflows (e.g., mapping current-state to future-state, coordinating dependencies, supporting UAT). Partner with Data & Analytics teams to support efforts aligned to a unified customer data platform aggregating operational, audience, and performance data (e.g., data needs intake, KPI definition support, validation of outputs). Support delivery of integrated workflow orchestration connecting legacy and AI-enabled systems by maintaining plans, RAID logs, and status reporting. Assist teams implementing AI-enabled automation/optimization capabilities (including AI agents where applicable) by coordinating stakeholder inputs, documenting process changes, and supporting rollout readiness. Contribute to transformation of content development and asset management by supporting process documentation, tool enablement activities, and adoption tracking. Collaborate with Marketing, Product, Technology, and Data & Analytics teams including DCE (Design & Customer Experience) on platform development and integration by coordinating working sessions, capturing decisions, and ensuring follow-through on action items. Support marketing data and technology governance activities by maintaining required documentation and helping ensure alignment to compliance and risk management expectations. Prepare clear updates and materials for stakeholder forums to support alignment on priorities, sequencing, and dependencies (Senior Associate-level contributions; escalation as needed). Required Qualifications, Capabilities, and Skills Experience supporting marketing transformation, marketing operations, product delivery, analytics enablement, or consulting/PMO-type roles. Demonstrated ability to support end-to-end delivery (requirements, planning, coordination, testing support, documentation) for cross-functional initiatives. Working knowledge (not necessarily expert/architect level) of data foundations and AI-enabled / automation workflows in a marketing context; ability to translate business process needs into clear requirements and artifacts. Comfort operating in Agile delivery environments (e.g., supporting ceremonies, managing backlogs/action trackers, coordinating UAT). Strong written/verbal communication skills and ability to create clear, structured stakeholder updates.

Exposure to Martech platforms and/or marketing automation tooling. Familiarity with marketing regulations and compliance expectations in regulated industries. Experience with Agile/Scrum methodologies and product delivery frameworks. Bachelor’s degree; advanced degree is a plus but