Senior Manager, Digital AI Tech

Summary: The   Senior Manager, Digital AI   Tech   is responsible for   driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows .   This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.   Working in close partnership with   Marketing Capabilities and Coke ON teams , this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and   optimize   marketing activities.

1. Digital & AI Technology Execution   Lead the   implementation and day-to-day operation   of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).   Translate enterprise and OU AI strategies into   clear use cases, pilots, and scaled deployments .   Identify   opportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI.     2. Marketing Workflow Integration   Embed digital and AI technologies into   end-to-end marketing workflows , ensuring tools are intuitive and aligned with how teams   actually work .   Partner with Marketing Capabilities to ensure   processes, ways of working, and training   are aligned with technology deployment.   Support Coke ON initiatives by enabling   data, personalization, and AI-driven engagement use cases   where relevant.     3. Adoption, Enablement & Change Support   Drive   user adoption   of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.   Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively.   Collect user feedback and continuously   optimize   tools, workflows, and enablement materials.     4. Governance, Quality & Compliance   Ensure digital and AI solutions   comply with   brand standards, data privacy, security, and enterprise AI governance .   Implement quality control measures for AI-generated content and automated outputs.   Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance.     5. Performance Measurement & Optimization   Define and track   success metrics   for digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance).   Use data and insights to prioritize enhancements and inform future roadmaps.   Share learnings and best practices with internal and global communities where   appropriate .     6. Cross-Functional & Partner Collaboration   Work closely with   MarTech , Data, IT, agencies, and technology vendors to deliver solutions effectively.   Serve as the   day-to-day point of contact   for digital and AI marketing technology initiatives.   Support selective alignment and knowledge sharing with other markets or global teams.   Key Interfaces   Senior Director, Marketing Digital, AI Tech & Capabilities   Marketing Capabilities team   Coke ON   and Vending Teams   Brand, Category, and Shopper Marketing teams   IT, Data, Legal, and Global Digital / AI communities   External agencies and technology partners     Qualifications & Experience   Required   Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.   7–10 years of experience   in digital marketing, marketing technology, AI/automation, or related roles.   Hands-on experience implementing   digital platforms,   MarTech   tools, or AI/GenAI solutions .   Strong understanding of marketing workflows and content production processes.   Proven ability to manage complex projects and multiple stakeholders.   Experience working in matrixed or global organizations.   Critical Skills & Attributes   Strong execution and