Campaign Marketing Manager, Forma

Job Requisition ID # 26WD98562 French posting follows Position Overview   As our Campaign Marketing Manager, you will be responsible for setting creative campaign strategies and go-to-market campaigns for our Architecture, Engineering, Construction, and Operations portfolio in the global education market. You will help build the vision and plans that will ensure Autodesk becomes a trusted partner with students, educators, and key influencers, strongly aligned and supported in industry. You will report to the Manager, Global Campaigns.

Responsible for development and production of master campaign deliverables, creative concept and bill of materials defined by strategy brief, ensuring consistency, quality and delivery timelines and partnering with external agencies Oversee internal or employee communications strategy based on campaign sizing and relevance Skilled at AI prompt design, rapid iteration, and output evaluation Collaborate with cross functional teams; Audience Marketing, Field Marketing, Digital Strategy, Field Engagement, and Curriculum and Certification to align strategies, desired outcomes, and reporting Adopt an audience-first mindset across every stage of the lifecycle journey and understand the target audience's needs, preferences, behaviors, and demographics to inform content creation that resonates, is relevant, impactful, and engaging Develop campaign creative concepts—e.g., theme, look & feel—from ideation through to completion via agency Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute and activate in global markets Manage the strategy and development of global nurture campaigns with focus on the first 60 days of our audiences’ post-download journey and beyond Achieve or exceed return on marketing investment success metrics (ROMI), consistently leveraging data-driven insights to inform decision-making Manage cross-functional team communication, briefings, and quarterly business updates Minimum Qualifications BA, BS or equivalent degree in marketing, communications or equivalent work experience 5+ years of experience developing global marketing campaigns for a large company  Proficiency with marketing campaign tools (Draftr, Marketo, Airtable, CMT (Salesforce Campaign Management Tool, Allocadia). Data analytics software (Adobe Customer Journey Analytics, PowerBI, Fullstory) will be beneficial Demonstrated experience using GenAI/ML to accelerate campaign strategy, creative concepting, content variants, audience insights/segmentation, channel optimization, and experimentation design (A/B, multivariate, incrementality). Proven success influencing large, global, cross-functional teams from planning to execution  Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations   Preferred Qualifications  Adept at collaborating within a highly matrixed environment  A commitment to providing exceptional customer experiences  You can have hard conversations to drive prioritization for better outcomes  You have a sense of urgency in approaching critical challenges   Unafraid to try new things and challenge the status quo  Excellent PowerPoint skills and comfortable presenting to executive audiences  ____________________________________________________________________________ Aperçu du poste À titre de Gestionnaire du marketing de campagnes, vous serez responsable de définir les stratégies créatives de campagnes et les campagnes de mise en marché pour notre portefeuille Architecture, ingénierie, construction et exploitation (AECO) dans le marché mondial de l’éducation. Vous contribuerez à élaborer la vision et les plans visant à faire d’Autodesk un partenaire de confiance auprès des étudiants, des éducateurs et des principaux influenceurs, solidement aligné et soutenu par l’industrie. Vous relèverez du