Associate Director, Brand & Marketing for Consulting & Alliances Portfolios

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The opportunity As the Associate Director, Brand & Marketing for Consulting & Alliances portfolios, you will lead the Consulting and Alliances marketing team responsible for accelerating growth across EY Canada's highest-priority consulting offerings and strategic alliance relationships. This role sits at the intersection of growth strategy, senior stakeholder advisory, go-to-market leadership and marketing transformation. You will work closely with Consulting leaders, Alliance leaders and Brand, Marketing and Communications teams to influence senior leaders, shape priorities, guide investment trade-offs and build integrated campaigns that drive demand, strengthen market positioning and support major transformation opportunities for clients. You will lead a team responsible for demand generation, alliance activation, market engagement and campaign execution while helping mature the marketing function through scalable ways of working, stronger governance, operating discipline, repeatable processes, AI-enabled capabilities, automation and data-driven decision making. The role is accountable for commercial impact, helping shift marketing from execution support to a commercial growth function by building team capability, embedding high-performing behaviours and strengthening marketing’s contribution to pipeline, client engagement and market differentiation. This job posting relates to an existing vacancy within our organization. Your key responsibilities

Senior advisory partner to Consulting and Alliance leaders, influencing priorities, translating business strategy into focused go-to-market plans and guiding investment trade-offs that support growth and market differentiation. Use market trends, client issues, sector opportunities and business priorities to shape campaign focus, resource allocation, governance and scalable marketing frameworks. Lead integrated campaigns that generate demand, strengthen market positioning, support pipeline creation and connect content, events, digital, PR, social, sponsorships and business development. Partner with Alliance leaders to activate alliance capabilities, support co-sell motions and connect consulting growth priorities to opportunity creation and conversion. Lead, coach and align the Consulting and Alliances marketing team members by setting the culture, reinforcing accountability, building capability and embedding high-performing team behaviours that enable stronger collaboration across Brand, Digital, PR, Industry Marketing, Business Development and Partner Enablement. Advance broad marketing transformation and function maturity by embedding AI, automation, reusable ways of working, repeatable processes, operating discipline and performance measurement to improve effectiveness, investment decisions and commercial impact.

Skills and attributes for success

Bachelor’s degree in Marketing, Business, Communications or a related discipline. 10+ years of experience in B2B marketing, ideally within tech consulting, professional services or complex business environments. Experience leading integrated marketing strategies, campaigns or transformation programs that drive growth, client engagement and measurable business outcomes. Proven ability to translate organizational strategy into actionable go-to-market plans, investment decisions and clear priorities. Experience influencing senior executives, building trusted relationships and aligning cross-functional stakeholders in complex environments. Experience setting team culture, building capability, reinforcing accountability and embedding high-performing behaviours in a matrixed organization. Strong understanding of how data, AI, automation and emerging