North America Regional Product Manager (Protein Diagnostics)

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Regional Product Manager, North America Position Summary & Scope The Regional Product Manager, North America is responsible for driving the commercial success, growth, lifecycle management, and customer adoption of the PDX product portfolio across the United States and Canada. Serving as the regional business owner for assigned products, this role translates global strategy into regional execution, ensuring alignment with customer needs, market dynamics, reimbursement considerations, and commercial objectives. Partnering closely with Global Product Management, Commercial Leadership, Regional Marketing, Medical & Scientific Affairs, Market Access, Supply Chain, Regulatory Affairs, Quality, Technical Support, and Field Applications, the Regional Product Manager drives revenue growth, market share expansion, and customer satisfaction. The role combines strategic product leadership with operational execution, including product launches, portfolio optimization, customer engagement, field enablement, and commercialization initiatives. The Regional Product Manager leads complex cross-functional initiatives, influences senior stakeholders, and identifies opportunities to accelerate growth, increase product adoption, and improve portfolio performance across North America.

Portfolio Strategy & Product Management Develop and execute North American product strategies aligned with global business objectives and regional market needs. Own regional portfolio performance, including revenue growth, market share, profitability, and customer adoption metrics. Drive lifecycle management activities, including product launches, line extensions, portfolio optimization, and end-of-life planning. Identify market opportunities, competitive threats, reimbursement trends, unmet customer needs, and emerging industry developments. Develop business cases and growth plans to support investment decisions and commercial priorities. Commercial Leadership Partner with North American commercial leadership to develop and execute growth strategies. Define regional specific product positioning, value propositions, pricing recommendations, and go-to-market plans. Support strategic account planning and customer engagement initiatives, including key health systems, integrated delivery networks (IDNs), academic medical centers, national reference laboratories, and community laboratory networks. Analyze market, customer, and financial data to identify opportunities and drive business performance. Monitor key performance indicators and recommend corrective actions when needed. Product Launch & Commercialization Lead regional execution of product launches and commercialization initiatives across the United States and Canada. Coordinate launch readiness activities across sales, marketing, supply chain, regulatory, quality, market access, and customer support functions. Develop regional launch plans, customer communication strategies, and adoption programs. Track launch success metrics and implement actions to accelerate market uptake. Customer & Market Engagement Act as a key customer-facing representative for the assigned portfolio across North America. Gather and translate customer insights into actionable business recommendations. Support customer onboarding, implementation, validation, and workflow optimization initiatives. Participate in customer meetings, advisory boards, congresses, webinars, and educational programs. Build strong relationships with key opinion leaders (KOLs), strategic customers, professional societies, and industry stakeholders. Field Enablement & Training Develop and deliver product, workflow, and competitive training programs for North America commercial and support teams. Create and maintain sales tools, training materials, FAQs, and customer-facing resources. Ensure field teams are equipped with the knowledge and resources necessary to