Director of First Impressions

Sonic Automotive operates franchised dealerships coast-to-coast. We also represent over 20 different automotive brands with the majority of our dealerships being luxury and import brands. We are an industry-leading automotive retailer committed to providing our guests and teammates with an experience unmatched by our competitors. Our team are happy to work here because: We have beautiful state of the art facilities We provide award winning training We are committed to developing and promoting within the company We are technology based - most jobs use iPads or iPhones that we provide Our Benefits are extremely competitive with Medical, dental, vision, HSA, 401k with a 4% employer match and PTO We encourage peer to peer teamwork and recognition Why Join Us: Play a pivotal role in transforming the digital experience in an exciting, fast-paced vertical. Be part of a team that values innovation, collaboration, and customer obsession. Work on products that directly impact customer experience and business performance.

Overview The Director of First Impressions serves as the primary point of contact for visitors, guests, and callers at Sonic Automotive’s corporate office. This role is responsible for creating a welcoming and professional experience while managing front desk operations, coordinating visitor access, and supporting administrative activities across the organization. The Director of First Impressions plays a key role in representing the company’s culture and commitment to exceptional customer service.

Reception & Guest Services Answer and manage a multi-line telephone system, determine caller needs, and route calls to the appropriate department. Greet visitors in a timely, professional, and courteous manner. Determine visitor needs and coordinate with the appropriate department for visitor assistance or escort. Deliver a superior guest experience for all visitors to the corporate office Office Coordination & Administration Oversee the visitor sign-in process and maintain established security procedures Maintain conference room reservation schedules and support meeting coordination efforts Provide information and administrative assistance to internal departments as needed Assist with special projects and other administrative duties as assigned Professional Representation Serve as a positive and professional representative of Sonic Automotive to visitors, vendors, and employees Maintain a welcoming, organized, and professional reception area Support a culture of customer service excellence and teamwork throughout the organization Qualifications Associate degree (AA) or equivalent combination of education and experience Minimum of one year of receptionist experience in a professional business environment Excellent interpersonal, verbal, and written communication skills Strong organizational and time management skills Proficiency with Microsoft Office applications Ability to work independently and effectively with limited supervision Authorization to work in the United States Ability to pass pre-employment requirements, including background screening, motor vehicle record review, drug screening, and driver’s license verification Preferred Qualifications Experience supporting corporate office operations Experience coordinating visitor management and front desk security processes Experience supporting multiple departments in a fast-paced environment Key Competencies Customer Service Skills Professionalism and poise Communication skills Organization and attention to detail Time management Adaptability and flexibility Teamwork and collaboration Initiative and accountability Physical Demands This position is primarily performed in an office environment Requires prolonged periods of sitting, standing, and walking throughout the workday Requires frequent use of a telephone, computer, and other