Business Value Marketing Manager

Business Value Marketing Manager

Team: Marketing – Business Value Services · Reports to: Head of Business Value Services · Location: San Francisco

Sigma is the cloud analytics platform built directly on the data warehouse. Business teams use it to explore live data with the ease of a spreadsheet and to build interactive data apps on top of Snowflake, Databricks, and BigQuery, with AI now doing a growing share of the work. We crossed $200M in ARR and raised an $80M Series E at a $3B valuation, and we are growing fast.

This is value marketing, owned by Business Value Services: turning the outcomes customers have already realized into proof the go-to-market team uses to win and expand accounts.

As our Business Value Marketing Manager, you'll own how the value customers realize with Sigma becomes proof the whole go-to-market team can use. You'll build the system that tells us which customers are seeing results and why, then turn those outcomes into a steady supply of published proof and reference-ready advocates that sales and Business Value Services can pull from to win and expand accounts.

This is an individual-contributor role and an entry point into marketing at Sigma.

• The value-proof engine Build and run the system that turns customer outcomes into published proof on a predictable cadence: case studies, videos, and quote cards grounded in real outcome data. This role turns customer outcomes into proof for prospects, the market, and the sales team.

• Advocacy and references Grow a referenceable-customer bench relevant to our field sales teams, run the advocacy program, and feed Majors and ABM with proof tied to the value a customer has already realized.

• Value stories at events Source and prepare customer speakers for our biggest annual events such as Snowflake Summit, Databricks DAIS, and our own Workflow conference. Own the Sigma User Meetups (SUMs) webinar series.

• Reviews and recognition Drive review volume and quality on G2 and Gartner Peer Insights, and run programs like "Built with Sigma" awards that give customers a reason to put their name next to ours.

• The Customer Advisory Board Own and mature Sigma’s CAB program in partnership with Business Value Services, and turn what you hear into both product input and pipeline.

• Cross-Functional Distribution of Resources Bring relevant stories into the website, the sales plays, and the ABM pages.

• The agentic stack Operate the AI-first system (Sigma, Claude, and the connected tooling) so drafting, repurposing, and distribution run at a volume one person plus agents can sustain, and improve that system as you go.

What you bring

• Three to five years in B2B SaaS value marketing, customer advocacy, customer reference, customer success, BVS, or a closely related field. This is an entry point into marketing, so adjacent experience counts.

• A track record of creating proof and references yourself, not only executing an existing playbook.

• Strong writing and storytelling instinct, and the judgment to find the one outcome in a customer conversation that a prospect will actually care about.

• Comfort with AI tooling. You have built, or are eager to build, agentic workflows, and you are not precious about doing by hand what an agent can do better.

• Data fluency. You can work inside a warehouse-native analytics product, pull your own outcome numbers, and partner with RevOps without needing everything handed to