Principal Marketing Manager, Portfolio & Pricing

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview Job Overview TurboTax is Intuit's flagship consumer product and the market leader in tax preparation software. As a Principal Business Strategist for Portfolio & Pricing, you will sit at the center of some of the most consequential decisions the Consumer Group makes each year: how we design, price, and bring our products to market. This is a high-visibility, high-impact role spanning business model strategy, pricing, SKU architecture, and go-to-market planning. You will partner closely with Product, Finance, Analytics, Marketing, and Legal to translate strategy into decisions that directly drive revenue, customer outcomes, and competitive positioning — owning your work from initial framing through execution. Responsibilities Define and evolve the annual product lineup and business model strategy for TurboTax, establishing the framework that guides pricing, packaging, and go-to-market decisions across the Consumer Group Own end-to-end pricing strategy — setting direction, managing in-season execution, and building a rigorous test-and-learn roadmap to continuously improve how we price our products. Lead SKU and entitlements strategy, serving as the authoritative source of truth on product structure and ensuring alignment across Product, Finance, and operational teams ahead of each season. Partner deeply with senior leaders across Product, Analytics, Finance, and Marketing to shape strategy, influence decisions, and drive outcomes — operating effectively without direct authority. Translate complex, ambiguous problems into clear frameworks and recommendations that move the business forward. Qualifications Experience 8+ years in strategy, business operations, product strategy, or consulting roles in high-growth technology environments. SaaS or consumer technology experience strongly preferred; fintech or B2C product experience a plus. Prior experience in pricing strategy, business model design, or GTM planning is highly valued. Strategy & Analytical Strength Strong structured problem-solving and ability to define choices — comfortable navigating multi-stakeholder complexity and ambiguity. Ability to distill insights from quantitative and qualitative data and construct a clear, compelling narrative for senior leadership. Demonstrated experience developing business cases, pricing models, and frameworks that drive decisions. Execution & Ownership Track record of putting points on the board —