Sr. Product Marketing Manager

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. Our opportunity: Automation Anywhere is the leader in Agentic Process Automation (APA), redefining how work gets done through AI-powered, goal-driven automation. As enterprises move beyond traditional RPA toward intelligent, adaptive systems, we’re at the forefront—helping organizations unlock productivity, accelerate growth, and transform how teams operate. This is a unique opportunity to join a category-defining company and play a pivotal role in bringing our AI-native APA platform and Agentic AI solutions for IT to market. In this role, you’ll sit at the intersection of innovation and impact—owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high-impact initiatives, enable a global sales force, and drive measurable pipeline and revenue. If you thrive in fast-paced, high-growth environments and want to influence how the next generation of AI-driven automation is positioned and adopted, this is your chance to make a lasting mark. Who you’ll report to: This position will report to the VP, Product Marketing Location:   Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred.  Other U.S locations may be considered. You will make an impact by being responsible for: Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition Leading high-impact product launches that reinforce our position as a category leader Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness Reviewing campaign and pipeline performance to optimize GTM strategies You will be a great fit if you have:   Bachelor’s degree in Marketing, Business, or a related field 7+ years of product marketing experience in a high-growth environment A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board A