Director, Consumer Lending Product Marketing

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

This leadership role is responsible for defining and driving the overarching Consumer Lending marketing strategy and prioritization. You will lead a team of product marketers with a strong focus on acquisition, developing and executing innovative marketing strategies, and optimizing performance to deliver measurable, sustainable growth. Your core focus will be to shape the strategic direction of marketing efforts, ensuring alignment with business objectives and market opportunities. You will champion a continuous test-and-learn agenda, driving improvements in marketing initiatives and strategically allocating marketing investments to achieve efficient Cost per Account (CPAs). This includes ideating, planning, launching, measuring, and optimizing marketing campaigns. As the leader of the marketing budget, you will collaborate closely with key internal stakeholders, including Product, Risk, and Analytics teams, to champion strategic initiatives and drive impactful growth. Your strategic vision and prioritization skills will be critical in setting the pace for future success. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management. Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members. Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale. Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change. Leads a team to embrace safe & sound business practices at scale. Knowledge of product related regulations, and risk and compliance requirements. Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking. Keep USAA brand and mission to serve the military community at the forefront of new marketing practice. Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results. Cultivate talent through coaching and training. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. What you have: Bachelor's degree; OR 4 years of relevant education and/or experience. 8 years of relevant work experience in financial services with hands-on experience in conversion channels. 3 years of people leadership experience in building, managing and/or developing high-performing teams. Proficiency in Product Marketing, including developing marketing plans,