Business Excellence Lead - Allergan Aesthetics - Cluster North

About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

The Business Excellence Lead for the North Region of AA is responsible for leading and driving the Business Excellence agenda across the region, ensuring continuous improvement in commercial effectiveness, productivity, profitability, and sustainable business growth. This role acts as a strategic partner to commercial and marketing teams, leading the adoption of capabilities, processes, and tools that strengthen field execution, data-driven decision-making, and customer engagement transformation. Key focus areas include: Sales Force Effectiveness (SFE) Segmentation, targeting, and territory optimization CRM adoption and digital capability evolution Commercial analytics and insights Sales incentive design and operationalization Multichannel / omnichannel customer engagement Strategic / Key Account Management Commercial capability development Implementation of new go-to-market models Commercial Trainning Responsibilities : Business Excellence strategy and deployment: Translate and deploy the international Business Excellence vision into the North Region of AA. Co-create and adapt the regional strategy in alignment with business priorities and local needs. Identify commercial improvement opportunities and coordinate implementation with local, regional, and international stakeholders. Act as the voice of the region to influence the evolution of global initiatives, processes, and tools. 2. Sales Force Effectiveness and commercial model Lead SFE initiatives to improve sales force productivity, coverage, and effectiveness. Monitor commercial KPIs, identify gaps, and drive corrective actions with business leaders. Assess and recommend the optimal sales force size, structure, and coverage. Drive territory alignment and optimization initiatives. Support the implementation of new go-to-market models and future commercial capabilities. 3. Segmentation, targeting, and customer coverage Develop and execute customer segmentation and targeting strategies in collaboration with international and local teams. Define approaches to prioritize high-value accounts, segments, and customer groups. Ensure efficient, compliant customer coverage aligned with business strategy. Promote best practices in account management and resource allocation. 4. CRM, digital adoption, and multichannel engagement Lead the adoption, use, and evolution of CRM tools, including Veeva, across the region. Ensure training, disciplined usage, and compliance in the use of digital tools. Drive omnichannel and multichannel capabilities to improve customer engagement. Support the availability of tools, processes, materials, and practices that enable integrated channel execution. 5. Commercial analytics and insights Design and strengthen the commercial analytics agenda to measure performance, productivity, and growth. Define and track KPIs related to efficiency, commercial activity, and business outcomes. Generate actionable insights to support leadership decisions at regional and local levels. Standardize reporting, tracking, and benchmarking mechanisms across countries where applicable. 6. Sales incentive design and operationalization Collaborate in the design and update of sales incentive plans. Ensure proper implementation of incentive policies and structures across the region. Guarantee that plans are competitive, motivational, and aligned