Analyst, Primary Research & Ad Experimentation

USD 62000 - USD 80000 - yearly Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives.

NBCUniversal is looking for an Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU's linear TV & digital platforms, including NBCU's premier streaming service, Peacock.

The Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal's vast content library and advertising solutions.

Day to day, the Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Manager of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more. The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery. Duties and Responsibilities: Serve as a resource on all things primary research to internal stakeholders and external advertiser clients Solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc. Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the