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Senior Analyst, Audience & Content Analytics

Warner Bros. Discovery

NY New York 30 Hudson YardsSenior
Sign in to applyVerified 1h ago
Location
NY New York 30 Hudson Yards
Work model
On-Site
Level
Senior
Posted
21h ago

About this role

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on  Instagram  and  X ! Your New Role... The  Senior Analyst, Audience & Content Analytics  will lead analytics efforts that help CNN understand, anticipate , and lear n from the major planned and breaking news moments that shape audience demand across platforms. This role sits at the intersection of Audience Strategy, Editorial, Social, Product, Revenue, and Partnerships, translating event-driven audience behavior into insights that inform coverage planning, distribution strategy, resource allocation, and post-event learning.   As a Senior Analyst and strategic partner, you will build CNN's event intelligence capability: the shared frameworks, benchmarks, and analyses the organization uses to evaluate how major moments create audience value. You will help move event analysis from reactive reporting to proactive intelligence, ensuring leaders enter major moments with clear expectations and leave them with actionable lessons for future coverage.

Your Role

Accountabilities…   Inform Event Intelligence Leadership   Own CNN's analysis framework for major planned and breaking events, including how events are sized, benchmarked, monitored , and evaluated across platforms.   Develop repeatable methodologies for event opportunity sizing, audience demand expectations, event impact measurement, and cross-event comparisons.   Partner with Editorial, Audience Strategy, Product, Social, Revenue, and Partnerships teams to translate event insights into decisions before, during, and after major moments.   Build a clear point of view on which events create lasting audience value versus short-term traffic spikes, and what CNN should do differently as a result.   Planned Event Preparedness & Breaking News Response   Support planning for major anticipated moments such as elections, debates, court decisions, international conflicts, natural disasters, cultural tentpoles, sports tentpoles, and other high-impact news cycles.   Provide forward-looking reads on expected audience demand, likely discovery paths, audience composition, distribution opportunities, and potential revenue implications.   Serve as the audience analytics lead during major breaking events, delivering rapid, well-bounded insights that help stakeholders understand performance against expectations and identify emerging opportunities.   Create pre-event, live-event, and post-event views that connect audience behavior to business decisions without turning the role into a recurring reporting service desk.   Measurement, Benchmarking & Knowledge Base   Build and maintain event benchmarks that allow CNN to compare current performance against relevant historical moments, peer coverage patterns, baselines, and audience expectations.   Define consistent event measurement standards, including how the organization evaluates audience scale, acquisition, referral mix, engagement opportunity, return behavior, and

Senior Analyst, Audience & Content Analytics at Warner Bros. Discovery, NY New York 30 Hudson Yards | Yoinka