Medical Digital District & Omnichannel Lead

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.  Medical Digital District & Omnichannel Lead Eli Lilly México Medical Affairs Lilly México is building a new capability inside Medical Affairs: an integrated digital ecosystem that ensures every healthcare professional visited or not by our field teams has access to timely, accurate, and relevant scientific information. As Medical Digital District & Omnichannel Lead, you will own this ecosystem end to end. You'll design and administer the digital channels that reach HCPs beyond our field footprint (the Medical Digital District), while also building the digital layer that complements in-person scientific engagement across every therapeutic area for HCPs who *are* visited by Lilly. This is a medical, non-promotional role. You will operate independently from commercial teams, with your success measured by scientific reach, educational quality, and compliance integrity — not by sales or conversion metrics. What You'll Do - Own the Medical Digital District design and run the end-to-end digital scientific engagement model for HCPs with no in-person Lilly coverage, using consent-based strategies and personalized educational journeys to close clinical and scientific knowledge gaps. -Build the digital layer for visited HCPs: create a digital medical experience — across all therapeutic areas — that reinforces what MSLs and Medical Advisors deliver in person, rather than duplicating or replacing it. - Administer medical digital channels: medical portals, webinars, WhatsApp, mass mailing, VAE, websites, social media, and other Lilly digital platforms — ensuring every piece of content is scientifically accurate and MLR-approved before it reaches an HCP. -Build the infrastructure behind the strategy: work with IT and Data teams to integrate data lakes and a medical CRM (kept fully segregated from commercial systems), and to establish content governance that holds up to compliance scrutiny. - Turn data into scientific insight: use dashboards, engagement data, and segmentation to identify where knowledge gaps exist among HCPs and which channels are best positioned to close them. - Lead cross-functionally: partner with Medical, Compliance/Legal, Pharmacovigilance, Evidence Generation, and IT to keep the digital ecosystem running and maintain a clear, well-documented firewall from Commercial. -Manage vendors and platforms: oversee content agencies, CRM/data providers, and app partners (e.g., patient-support and adherence platforms), holding them to scientific quality and data-compliance standards. -Drive adoption: help MSLs, Medical Advisors, and medical leadership see digital not as a replacement for their work, but as an extension of it. What We're Looking For -Experience in pharma is preferred; experience in Medical Affairs is a strong plus. We’re looking for someone who understands or can quickly learn the difference between promotional and non-promotional communication, and why that line matters. - 2+ years of experience in digital, omnichannel, CRM, or content-governance roles, ideally within a regulated industry. - Comfort operating inside a compliance-first environment: MLR review cycles, pharmacovigilance basics, and data privacy requirements should feel familiar, not foreign. - Experience with CRM platforms, journey-design tools, and digital content ecosystems (social,