Director, Graphic Design

Design Director –Graphic Design COE

Purpose & Overall Relevance for the Organization   The Graphic Design Director is responsible for leading and driving the creative vision, graphic language, and visual storytelling across multiple product categories and consumer touchpoints. This role shapes and elevates the brand's graphic design direction for the Greater China market while ensuring alignment with global brand strategies and creative standards. The position leads a Centre of Excellence (COE) team of graphic designers, fosters innovation, builds a high-performance creative culture, and partners closely with Product Design, Color & Materials, Marketing, Brand Communications, Product Management, and Development teams to deliver industry-leading consumer experiences.   Key Responsibilities   Creative Leadership

Define and drive the seasonal graphic design vision and strategy across assigned categories and concepts. Translate consumer insights, cultural trends, and brand priorities into compelling graphic narratives. Establish a strong and distinctive visual language that enhances brand desirability and commercial success. Ensure creative excellence and consistency across all products and consumer-facing experiences. Champion innovation in graphic applications, storytelling methods, print techniques, and digital design solutions.

Design Direction & Execution

Oversee the end-to-end graphic design process from concept creation to final product execution. Review and approve creative concepts, artwork, graphics, branding elements, and seasonal collections. Ensure all graphic assets meet brand standards, commercial objectives, and product creation timelines. Drive excellence in typography, illustration, branding systems, patterns, prints, graphics, and visual identity creation. Lead trend forecasting and market research to identify future design opportunities.

Team Leadership & Talent Development

Lead, coach, and develop a team of graphic designers and creative professionals. Build a collaborative, inclusive, and high-performing creative culture. Conduct performance management, career development planning, and succession planning. Foster creativity, curiosity, and innovation through mentoring and continuous learning opportunities. Attract and retain top creative talent.

Cross-Functional Collaboration

Partner closely with Design, Product Management, Development, Marketing, Brand Communications, and Business Units. Collaborate with Global Creative Centers and regional stakeholders to align creative strategies. Present design concepts and seasonal visions to senior leadership and key stakeholders. Facilitate alignment across multiple teams while balancing consumer needs, brand objectives, and business priorities.

Business & Strategic Impact

Contribute to category and organizational growth through strong consumer-relevant creative solutions. Support long-term creative strategies and business initiatives. Drive efficiency and effectiveness within the design organization. Balance creative ambition with commercial viability and operational feasibility.

Key Relationships Internal

Senior Design Director Design Directors and Category Design Leads Product Managers Development Teams (PD&S) Global Graphic teams Business Units (BU)

External

Creative agencies Graphic suppliers and vendors Freelance designers and consultants

Knowledge, Skills and Abilities   Design & Creative Expertise

Deep expertise in graphic design, visual communication, typography, illustration, branding, and storytelling. Strong understanding of product graphics, print techniques, material applications, and visual identity systems. Demonstrated ability to translate brand strategy into compelling consumer-facing design solutions.

Leadership

Proven ability to lead and inspire creative teams. Strong coaching, mentoring, and talent-development capabilities. Ability to drive