Head of Flavor & Sensory

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Head of Flavor & Sensory

3008

Remote

Altria Client Services

Virginia

Together We Innovate. Together We Change.

What if the next frontier of growth isn’t just what we make, but how precisely we shape how it’s experienced, and how flavor and sensory can become a scalable engine of innovation and connection? This role elevates them into a strategic lever, uniting science, insights, and product development to drive compelling experiences and stronger market impact.   We are actively recruiting the Head of Flavor & Sensory to join our Growth Organization in Richmond, VA or we are open to remote work arrangements. Must be willing to travel as needed, approximately 30-40%.   The Head of Flavor & Sensory will own and lead a critical capability at the heart of product differentiation, translating flavor and sensory science into consumer preference and commercial advantage. By integrating technical expertise, insights, and innovation, this role will transform flavor and sensory into a strategic system that consistently delivers superior, consumer-winning experiences. What you’ll be doing:

Define Strategy and Superiority •    Define consumer-winning sensory ambition and translate insights into clear category targets and product priorities •    Establish “where to play/how to win” strategies and define superiority scorecards and evidence standards Build Capability & Innovation •    Evolve flavor and sensory capabilities, standards, and differentiated product-experience systems •    Build benchmarking, modeling, long-term capability, talent, and innovation roadmap Integrate the Capability System •    Integrate cross-functional expertise (sensory, R&D, analytics, regulatory, etc.) into a unified