SR LEAD MARKETING MANAGER

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role 
 Lead the go-to-market (GTM) and marketing strategy for ASEAN & Hong Kong, partnering with Sales and Product leaders to drive demand generation, pipeline growth, and revenue outcomes. Own end-to-end marketing execution, including campaigns, events, lead generation, budget management, and performance tracking to ensure maximum ROI and business impact. The Main Responsibilities 
 Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN & Hong Kong Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN & Hong Kong market Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels – LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods   Find unique ways to attract the attention of C-level executives Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal  Manage regional budgets and spends Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan Own regional events planning, execution and outcomes What We Look For in a Candidate 
 5+ years’ Enterprise B2B experience in Regional Marketing in ASEAN & Hong Kong Experience in Telecom/ Cybersecurity/ Service provider segment preferred Strong experience of running Marketing campaigns Good writing and verbal communications skills Compensation 
 What to Expect Next 
 Requisition #: 342926   Life at Lumen Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.  Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.   To learn more about Life at Lumen and how we live the Lumen 8, please visit:   https://jobs.lumen.com/global/en/life-at-lumen   Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.   Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender