PR Manager, Japan

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

PR Manager, Japan

Adyen is looking for a strategic, hands-on and creative PR manager. This role will work from our Tokyo office and report directly to the Head of PR & Communications, APAC.

The ideal candidate will have a strong background in PR and communications, a deep understanding of the tech industry, and is experienced in balancing strategic and hands-on work to create earned impact.

This is a matrixed role collaborating across APAC and Global Marketing teams to generate brand awareness, manage reputation, and create thought leadership for Adyen.

• Develop and execute in-market PR strategies and programs to drive media coverage. This role will collaborate cross-functionally with marketing, product, commercial leads, and with senior leadership to craft compelling messaging and local storylines

• Ensure alignment with the company's strategic direction across all of Japan’s external communications channels to ensure consistent messaging and positive brand positioning

• Work with Japan marketing and business leads to enhance efforts to generate favorable opinion about the market in the region, and garner local and regional media attention

• Collaborate with global and regional communications teams to ensure coordinated, accurate, consistent and effective content and messages

• Manage and own key media relationships in Japan

• Manage and direct our local PR agency partner, ensuring alignment on KPIs, strategy execution, and ROI

• Co-manage our social media presence in relevant Japanese portals, and work with the marketing team to establish a social media calendar

• Collaborate with the local marketing team to amplify Japan events, product launches, and brand campaigns across earned and owned channels.

• 7 to 10+ years of experience in PR or communications field

• Flexible & tenacious: Does what it takes to get things done, and ability to navigate through ambiguity

• Exceptional storytelling and editing skills: You are comfortable writing, reviewing, and giving feedback on copy for different audiences

• Collaborative nature and team player, and a desire to work in a multicultural environment

• Demonstrated ability to take initiative, think ahead, engage proactively and make great things happen

• Have a successful track record in high tech branding to business audiences

• You are a competent project manager who can drive PR and creative projects from brief to completion and are able to measure and report on effectiveness of our PR efforts.

• Excellent command of the Japanese language and business-level communication skills in English.

• Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical