Sr. Analyst, Reporting and Insights

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Purpose: Home Depot’s Orange Apron Media (OAM) is seeking a  Sr.   Analyst   of Reporting & Insights to   become an expert in   measurement strategy , leadership,   and execution for Supplier s /Advertisers within our retail media network.     In this role, you will   support the management of   a number of   suppliers /advertisers   by   analyzing and   presenting data driven narratives and   stories of   performance.   You   will evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well as   ad effectiveness measurement such as   brand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders.   You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.   The ideal candidate is a strong   data analyst   and leader   who is passionate about both marketing measurement and   process development and implementation . You   must   bring an ownership mindset, a collaborative spirit, and   strong communication   skills to support cross-functional partners and foster excellence across people, processes, and products.

20% Work with other departments providing analytical insight on business performance. 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements. 20% Analyze web analytics data as well as other offline data to evaluate site performance. 10% Work with the Web Analyst to provide weekly Web Analytic dashboards. 10% Takes the lead on new programs and initiatives for Web Analytics Team. 10% Provide web analytics strategy to Specialty Channel. Direct Manager/Direct Reports: Reports to Manager, Reporting and Insights Position has 0 Direct Reports Travel Requirements: Typically requires overnight travel less than 10% of the time.

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. No travel Required Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Responsible for helping others and providing on-the-job training or guidance Demonstrated business/financial modeling capabilities with tools such as Excel and Access Demonstrated skills in applying statistical analysis principles to business challenges Demonstrated communication and interpersonal skills Demonstrated ability to work well with others Strong analytical skills with attention to detail; self-starter Preferred Qualifications: Expertise   in Marketing Measurement:  Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.   Analytical & Technical Skills:  Intermediate   proficiency   in SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives.   Test-and-Learn Mindset:  Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies.   Strategic Problem Solving:  Skilled at breaking down complex, ambiguous business challenges—spanning process, technology, and customer experience—into clear, actionable improvement plans.   Influence & Communication:  Exceptional communicator with the ability to translate technical insights for