Digital Senior Specialist - Audience Lead

MAKE HISTORY WITH US!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and you will have the space to move your career forward in many different areas/directions.

JOIN US!

As the Senior Digital Specialist you will act as a Digital Audience Lead to help shape how we understand and activate our audiences across owned and paid channels, ensuring data-driven decisions that improve consumer engagement, retention, and business performance. You will be responsible for driving segmentation strategy, managing and analyzing raw consumer data, and supporting automated communications initiatives. You will play a critical role in ensuring the operational integrity of our consumer databases and in delivering actionable insights that shape our multicategory engagement strategy across SFP and CC audiences.

WHAT IS NEEDED TO SUCCEED IN THIS ROLE?

• Strong proficiency in SQL, Python, and/or KNIME for data manipulation and analysis

• Experience with consumer segmentation, digital marketing operations, and digital performance reporting

• Familiarity with CRM platforms, marketing automation tools, and data visualisation dashboards (e.g., Power BI, Tableau)

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