Manager, Sports Content Marketing & Partnerships

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. How You’ll Make an Impact : The Manager, Sports Content Marketing & Partnerships will lead the development and execution of strategic marketing materials and initiatives that elevate SiriusXM's sports portfolio, drive audience engagement, strengthen league, team and talent partnerships, and support key business objectives. This role will help shape the marketing strategy across SiriusXM's sports properties while driving cross-functional alignment and operational excellence. This position requires an efficient, well-organized strategic marketer, relationship builder, and strong communicator with experience managing high-profile partnerships, developing compelling narratives, influencing stakeholders, and bringing integrated marketing campaigns to life. As a senior individual contributor, this role independently leads complex campaigns, partner activations, and cross-functional workstreams, exercising judgment to resolve ambiguity, recommend tradeoffs, and deliver measurable audience and business outcomes. What You’ll Do Develop integrated marketing strategies for key sports programming initiatives, tentpole events, channel launches, original content, and partnership opportunities. Partner closely with Sports Programming leadership to identify marketing opportunities that drive listening, engagement, subscriber value, and audience growth. Lead partner and talent marketing relationships across assigned sports properties, serving as the primary point of contact for leagues, teams, media partners, talent representatives, agencies, and other key stakeholders. Lead cross-functional planning across CRM, App Marketing, Social, Performance Marketing, Creative, PR, Events, Brand, Sales, and Product teams to ensure successful campaign execution. Create presentations, strategic recommendations, and marketing narratives that clearly communicate objectives, opportunities, results, and business