IN_Senior Associate_Adobe Target QA _D&A_Advisory_Bangalore

Line of Service Advisory Industry/Sector Not Applicable Specialism Data, Analytics & AI Management Level Senior Associate Job Description & Summary At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. *Why PWC At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us . At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. " Job Description & Summary:   QA and testing specialist with 4+ years of experience in debugging, troubleshooting, and validating web and mobile experiences, including A/B testing and personalization using Adobe Target and analytics validation in Adobe Analytics as their preferred experience. Mandatory - Strong automation engineer with hands-on experience in Selenium (Java), integrating automation frameworks with CI/CD tools like Jenkins, Maven and cloud-based testing platforms such as Sauce Labs and BrowserStack. Detail-oriented collaborator skilled in client-side debugging (Charles, Chrome DevTools), HTML/CSS/JavaScript validation, defect tracking, and working closely with cross-functional partners on sprint planning and testing strategies. Responsibilities:   • Design, implement, and execute comprehensive A/B testing strategies for web and mobile experiences using Adobe Target, ensuring accurate test setup, statistical validity, and proper audience segmentation. • Validate and troubleshoot A/B test implementations through detailed analysis in Adobe Analytics, monitoring key performance indicators and ensuring data accuracy across all test variations. • Develop and maintain automated testing frameworks using Selenium with Java, integrating test suites with CI/CD pipelines through Jenkins and Maven to ensure continuous quality assurance. • Perform advanced client-side debugging using tools like Charles Proxy and Chrome DevTools to identify and resolve technical issues affecting A/B test performance and user experience. • Collaborate with cross-functional teams including developers, product managers, and data analysts during sprint planning sessions to define testing strategies and acceptance criteria for personalization features. • Execute thorough HTML, CSS, and JavaScript validation to ensure A/B test implementations maintain code quality standards and do not negatively impact site performance or functionality. • Manage defect tracking and resolution processes, documenting bugs and working closely with development teams to ensure timely fixes