SENIOR DIGITAL MARKETING ANALYST

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SENIOR DIGITAL MARKETING ANALYST

2/3/26

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

KEY RESPONSBILITIES: 1. Website & Digital Experience Ownership •    Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.  •    Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement. •    Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion. •    Partner with COE for overall TE.com enhancements  2. Search & Findability •    Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility. •    Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic. •    Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.  3. Digital Insights & Customer Journey Analytics •    Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.  •    Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance. •    Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization. 4. Cross Functional Digital CX Programs •    Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs. •    Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas. 5. Promotion & Engagement Support •    Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.  •    Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).   Qualifications •    Bachelor’s degree or above in Digital, Marketing or related field. •    8+ years of experience in digital experience/marketing (B2B preferred). •    Hands on experience with: o    Website CMS (AEM preferred) o    Analytics platforms (Adobe Analytics, Google Analytics) o    SEO/SEM tools (SEMrush, Google Ads, Search Console) o    UX research, customer journey mapping o    HTML code is a plus •    Strong analytical mindset with ability to translate