Lifecycle Marketing Manager (12-18month Contract)

Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression.

Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday.

Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision.

As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates.

You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital.

This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.

• Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience.

• Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when.

• Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.

• Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.

• Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions.

• Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.

What You'll Bring to the Team

• Experience: 6+ years in lifecycle, CRM, or retention marketing — DTC, retail, or omnichannel preferred.

• Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate.

• Platform Fluency: Deep