Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing, Erda-iDRS

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Advertising & Promotions Job Category: Professional All Job Posting Locations: Horsham, Pennsylvania, United States of America Job Description: Johnson & Johnson is currently recruiting for a Product Director, Bladder Cancer Customer Journey & Omnichannel Marketing for Erda-iDRS, located in Horsham, PA.   About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director will be accountable for understanding and implementing strategies to influence Erda-iDRS treatment in the Bladder Cancer disease state.  In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the Bladder Cancer marketplace.  In this role, you will craft omnichannel & customer journey marketing strategies that help providers reimagine care and redefine living for patients with Bladder Cancer.

Description:   Leads development of comprehensive omnichannel marketing plans, including strategy, engagement.ai, and portfolio synergies to achieve business goals ensuring strong pull-through of key brand messages across all non-customer-facing channels Own the end-to-end HCP customer journey, identifying key adoption barriers and designing interventions that accelerate patient identification, treatment initiation, and account activation. Lead omnichannel and non-personal promotion strategy, ensuring coordinated engagement across field, digital, email, media, and customer experience channels to drive awareness, consideration, and adoption across targeted customer segments Optimize engagement performance through data, insights, and Engagement.ai capabilities, continuously refining channel mix, content sequencing, and targeting to improve customer activation and business outcomes Ensure omnichannel strategies and tactical deployment are developed and performed in close partnership with Sales, Medical Affairs, Precision Medicine, other key internal partners and the INLEXZO brand team Manage professional agency of record and other specialty agencies to implement optimized omnichannel tactics. Lead analytics, and market research to generate insights for implementation and refinement of the customer journey ecosystem and initiatives in partnership with the insights and analytics team  Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.

Requirements:   A minimum Bachelor’s degree is required; MBA or advanced degree in