Director, Digital Trading

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.   Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.   A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.   Primary Purpose:   The Digital Trading Director is responsible for leading the commercial performance, growth strategy and trading operations across owned eCommerce sites and third-party marketplace partners throughout Europe. This role will own the end-to-end digital trading strategy across direct-to-consumer channels and marketplace platforms, ensuring a unified approach to commercial planning, customer experience, product assortment, pricing, promotions and trading execution. The successful candidate will drive profitable revenue growth, identify new opportunities for growth & expansion, and lead a high-performing team to deliver best-in-class digital experiences across all digital touchpoints. Working closely with local & global Digital, Analytics, Marketing, Merchandising, Planning, Finance, Operations, Customer Experience and brand teams, this role will play a critical leadership position in shaping the future of the European digital business. The successful individual will leverage their proficiency to... Commercial & Trading Leadership Own sales, profit and commercial performance across European eCommerce and marketplace channels. Develop and execute the regional digital trading strategy to deliver ambitious growth targets. Lead weekly, monthly and quarterly trading reviews, identifying risks, opportunities and actions. Drive a unified commercial calendar across owned sites and marketplace partners. Establish clear KPI frameworks and reporting to monitor performance and inform strategic decision-making. Lead forecasting and demand planning processes in partnership with Finance and Buying & Inventory teams. eCommerce Trading Oversee day-to-day trading of owned digital storefronts across Europe. Work with the Digital Analyst to drive improvements in bounce rate, ATC, checkout completion, conversion, average order value, customer acquisition and retention. Partner with UX, Site Merchandising and Testing & Optimisation teams to continually enhance the customer journey. Ensure effective execution of campaigns, product launches, promotional events and seasonal trading initiatives. Leverage customer and behavioural data to inform trading decisions and growth opportunities. Marketplace Strategy & Growth Define and execute marketplace growth strategy across partners including Zalando, Veepee, Secret Sales, BestSecret and future marketplace opportunities. Build strong strategic relationships with marketplace partners to maximise visibility, sales performance and commercial opportunities. Identify opportunities to expand product and/or market assortment, improve profitability and unlock new customer acquisition channels. Lead negotiations and annual planning processes with marketplace partners. Monitor market trends, competitor activity and emerging opportunities to ensure a competitive marketplace proposition. Digital Optimisation & Customer Experience Champion a test-and-learn culture across all digital channels. Partner with Digital Optimisation & Testing & marketing to improve bounce rate, ATC, CCR, conversion, customer engagement and commercial performance. Use data and analytics to identify opportunities for continuous improvement.

Leadership Lead, coach and develop a high-performing team across Digital Trading, Marketplace, Site Merchandising an and Testing & Optimisation functions. Build