Digital Marketing Specialist

COMPANY DESCRIPTION Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $16 billion in 2025. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. From state-of-the-art dishwashers, ovens and refrigerators in restaurants and hotels, to automobile components inside vehicles all over the world ... the products we manufacture and the solutions we design are all around us. The buildings where we live and work are built with ITW construction and welding products, and our ITW test & measurement solutions help to ensure the quality and safety of millions of products. With gross revenues near $250 million, Traulsen is proud to be known as the premier name in refrigeration for the foodservice market since its founding in 1938. We provide professional expertise and high-quality equipment for savvy food service customers. Every Traulsen product is engineered, fabricated, assembled, and tested at our facilities in Fort Worth, Texas. TOTAL REWARDS PACKAGE Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see  https://www.itw.com/careers/benefits-compensation/ POSITION SUMMARY The Digital Marketing Specialist is responsible for executing the company’s digital marketing initiatives to increase brand awareness, generate qualified leads, improve customer engagement, and support revenue growth across target markets. This role manages day-to-day execution across digital channels, optimizes campaign performance through analytics, and collaborates cross-functionally with product management, sales, and external partners to deliver measurable business outcomes. This role combines strategy, execution, campaign tracking, analytics, and continuous optimization to strengthen market presence and accelerate demand generation.

RESPONSIBILITIES Digital Strategy & Campaign Execution Support and execute the annual digital marketing strategy aligned with business growth objectives. Build and execute integrated campaigns across awareness, consideration, and conversion stages. Establish channel mix and investment priorities based on target audiences and performance data. Translate customer insights and market trends into digital engagement strategies. Demand Generation & Channel Management  Execute and monitor digital campaigns across key channels: Website Email marketing Paid search (SEM) Organic search (SEO) Social media Display and retargeting Marketing automation Develop and execute lead generation programs to support sales pipeline growth. Partner with sales and product teams to activate digital tactics around product launches and strategic initiatives. Website & Customer Experience Own website performance, content optimization, and conversion improvements. Improve customer journey and conversion paths through testing and optimization. Ensure digital assets reflect brand positioning and messaging. Data, Analytics & Optimization Define and track KPIs including: Website traffic Conversion rate Marketing qualified leads (MQLs) Cost per lead Pipeline contribution Campaign ROI Engagement metrics Build dashboards and reporting cadence for leadership. Use insights and testing to continuously improve performance. Content & Marketing Operations Partner with product teams and external agencies to develop digital content plans. Manage marketing technology stack (CRM, automation, analytics tools). Establish campaign workflows and improve operational efficiency. Team & Stakeholder Collaboration Collaborate closely with sales, product management, customer service, and external