Alliance Sales Executive, Associate Director - IBM - Consumer Products & Retail

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Alliance Sales Executive, Associate Director - IBM – Consumer Products & Retail   About Sales & Strategic Pursuits (S&SP) EY’s Sales & Strategic Pursuits (S&SP) function unites sales leadership, sector insight, technology expertise, and solution depth to drive market-leading growth. As EY’s growth catalyst, S&SP shapes and executes integrated go-to-market strategies across priority accounts, industry sectors, and strategic alliances — delivering differentiated value through a deeply client-centric culture. The Opportunity

As an IBM Alliance Sales Executive for Consumer Products & Retail, you will operate at the front edge of growth for one of EY’s most strategic alliance relationships. This is a true sales hunter role — focused on originating net-new opportunities, building pipeline, and closing revenue through deep partnership with IBM and direct engagement with CP&R clients. You will be a market-facing, quota-carrying executive seller with deep expertise across IBM’s enterprise portfolio — watsonx, Planning Analytics, Apptio, Confluent, Maximo Application Suite (asset management and plant operations), Red Hat OpenShift, and IBM mainframe modernization — and strong depth across the consumer products and retail spaces. As an IBM Platinum Partner, EY brings the independent delivery and sector-specific advisory depth that connects platform decisions to enterprise operating model change. You will proactively create demand, not respond to it — identifying whitespace, shaping transformative conversations, and positioning IBM-powered EY solutions that address the most complex challenges facing CP&R organizations. You will also be expected to embed AI-driven thinking and tools into every aspect of your sales role — how you prospect, identify patterns, qualify opportunities, orchestrate pursuits, influence buyers, and accelerate time-to-close — serving as a model for modern, AI-enabled enterprise selling at EY.

Key Responsibilities Sales Origination

Relentlessly originate and qualify net-new pipeline within the Consumer Products & Retail setors by identifying unmet needs, emerging priorities, and transformation opportunities. Drive sales across three core channels: direct client origination, IBM field-led co-sell motions, and EY account team-led pursuits. Lead early-stage opportunity identification and qualification, independently shaping pursuits from signal detection through deal maturation. Architect and scope deals that integrate IBM technology with EY consulting and managed services capabilities, ensuring engagements generate meaningful EY services revenue alongside the technology sale.

IBM Alliance Leadership

Act as a trusted partner to IBM Consumer & Retail field teams, evangelizing for EY by building credibility and mindshare across account executives, solution leaders, and sales leadership. Evangelize and position EY’s IBM-powered offerings across the CP&R portfolio: AI-driven planning and FinOps (watsonx, Planning Analytics, Apptio), real-time operations and intelligent automation (Confluent, watsonx Orchestrate, Maximo Application Suite), and retail edge and core modernization (Red Hat OpenShift, mainframe modernization). Activate the right IBM counterpart for each opportunity across IBM Industry CP&R, IBM Technology brand sellers, and IBM Consulting; shape joint go-to-market motions and influence IBM investment toward EY-led pursuits.

Consumer Products & Retail Industry Impact

Demonstrate deep understanding of CP&R clients’ most pressing issues, including margin pressure, demand