Sports and Entertainment Sr. Marketing Director

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources. Bank of America is seeking a Sports & Entertainment Marketing Director to help strengthen our brand and drive business impact through activations across some of the world's most iconic sports partnerships, leagues, teams, and events. This role serves as a subject matter expert on leveraging sports marketing to create meaningful and memorable connections with clients, employees, and communities while advancing brand, business, and community objectives. The successful candidate will bring deep expertise across two critical disciplines: partnership activation leadership and integrated campaign management. As the lead liaison with external partners, this individual will oversee all aspects of activation strategy and execution to fully realize the value of our partnerships. In addition, they will be responsible for developing marketing strategies, investment plans, and go-to-market approaches that support complex, integrated marketing programs. This position requires exceptional leadership and collaboration across a broad range of internal and external stakeholders to ensure strategic alignment and the successful creation, production, distribution, and measurement of omnichannel marketing initiatives. The scope of the role spans brand management, partnership marketing, integrated campaigns, and social impact. The ideal candidate is a strategic, results-oriented leader who combines strong business acumen with flawless execution. They are equally adept at defining vision and strategy as they are rolling up their sleeves to drive implementation, ensuring excellence across every phase of program delivery.

Serve as the subject matter expert and strategic lead responsible for maximizing the value of a Sports & Entertainment partnership portfolio aligned to enterprise, line of business, and brand objectives. Lead the management of