Head of Commercial - Sales & Marketing

Lead the commercial planning and analysis of sales & marketing initiatives for KFC Thailand. Role of this job is to support and drive commercial decisions on the big key business drivers of Value, Innovation, eCommerce, Menu optimisation & the benefits of linking consumer insights to financial implications to the business. The role also serves as a key bridge between Finance and Marketing department in supporting their planning and sales forecasting requirements. Critically, this role is expected to actively drive sales through effective marketing initiatives, own and manage the Marketing Calendar end-to-end, and ensure full commercial alignment across Sales, Marketing and Finance - while taking ownership of the commercial and FP&A aspects of the business.