Events Content Marketing Manager
Verkada
- Location
- San Mateo, CA United States
- Work model
- On-Site
- Level
- Senior
- Salary
- $155k/yr
- H-1B history
- 19 approvals (FY2023)
- Posted
- 1h ago
About this role
Who We Are
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
About the Role
Verkada runs over 500 events a year across various formats and sizes. Whether it is our multi thousand attendee annual user conference, VerkadaOne, or more intimate roundtables, today the marketing team custom builds a lot of the programming and content ahead of each event.
As our first Events Content Marketing Manager, you will own the content, programming and templatization behind all of them. You will create and build templatized, reusable content systems so every event ships faster and at consistent quality, and integrate it with our quarterly global campaigns so that we build a more seamless journey for our partners, end-customers and prospects. Every session, agenda, and asset you produce should incorporate the pre, during and post motions required to successfully move prospects further along the funnel.
You will have the support of a separate event logistics team but will completely own the content and programming end to end, along with how it plugs into the broader integrated campaign motion.
We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.
What You'll Do
• Create and templatize our annual user conference, VerkadaOne. Create templatized content frameworks (agendas, session formats, web copy, email tracks, brochures, and internal promotion kits) that scale across VerkadaOne, VerkadaOne on-the-road events, large Verkada-hosted Security Summits, and more intimate event experiences.
• Integrate in-person first and third party events into our integrated campaigns Partner with campaign owners to connect field program content to the campaigns running around it: pre-event acquisition, in-event engagement, and post-event follow-up that turns attendees into pipeline.
• Own agenda and programming. Design event agendas, manage content schedules, and coordinate programming so every component supports the event's goals.
• Own event web and registration content. Develop messaging for event websites and keep it current as speakers, sessions, and details are announced.
• Curate breakout sessions. Develop session content for distinct attendee groups: customers, prospects, and partners.
• Extend conference content regionally. Adapt VerkadaOne content into regionalized events that run throughout the year.
• Drive event communications. Own email messaging, event branding touchpoints,