Monetisation Strategy & Operations Lead - EUI Projects & Planning

The Global Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting and insights, revenue planning, sales & client incentive & policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.

You will be joining the EUI MSO leadership team as a Strategy & Operations Lead for the Projects and Planning team. The focus of this role will cover four pillars, across strategic planning, projects and research, reporting & analyses, as well data infrastructure. It will be at the intersection of strategy setting, product research, and project management to gain deep understanding of our business and product, uncover growth opportunities, and lead execution in collaboration with sales and cross-functional partners.

What You Will Do - Serve as a strategic partner for sales leadership in EUI focusing on the Enterprise advertiser segment - Drive core planning and target setting cadences, across quarterly, half, and annual for all of EUI - Identify revenue opportunities and translate them into concrete go-to-market levers by conducting deep, rigorous internal quantitative & qualitative analyses on our business and products - Lead market research on industry trends, business models, competitor benchmarking, as well as ad products and emerging tech to generate new insights and develop growth strategies - Deep dive into data and build analytics tools and dashboards to support recurring reporting cadences - Partner with sales leadership and cross-functional teams to implement strategies and programs, track progress and measure impact - Lead/support on additional ad hoc projects as required