Senior Manager, Campaigns & Messaging- Orthopedics

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Advertising & Promotions Job Category: People Leader All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is recruiting for a Senior Manager Marketing Campaigns & Messaging for Joint Reconstruction located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL.  This role will report into the Joint Reconstruction Marketing Services Team. This strategic leadership role is responsible for developing joint reconstruction marketing campaign strategies, messaging frameworks, and content plans. The individual serves as the critical bridge between Platform Marketing and Marketing Services, ensuring product strategies, value propositions, clinical evidence, and customer insights are transformed into clear, compelling, and consistent campaigns across the Joint Reconstruction portfolio. The Senior Manager will lead campaign planning, messaging architecture, content strategy, agency collaboration, and campaign governance while partnering closely with Product Marketing, Medical Affairs, and Communications. This Senior Manager will lead a team for graphic design, copy approval and content creation.

Campaign Strategy Leadership Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives. Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans. Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings. Establish campaign governance, planning processes, and performance measurement standards. Marketing Messaging & Content Strategy Own the development of messaging frameworks, campaign narratives, value propositions, and storytelling strategies. Ensure consistency of messaging across all customer touchpoints, channels, and stakeholder audiences. Partner with platform marketing teams to evolve product positioning into market-ready customer communications. Guide development of claims-based content strategies leveraging clinical