Sr Marketing Manager, Back to School

The pay range is $95,000.00 - $171,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target   here .     Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. As a member of the Guest Marketing Strategy team, you will play a critical role in shaping how Target shows up during Back to School, one of Target's most important enterprise priorities. As Senior Marketing Manager within Guest Marketing Strategy, you will lead Target's Back to School campaign from strategy through activation. You will define the campaign strategy, bringing a clear point of view grounded in guest insights, cultural context, and business priorities. You will partner across cross-functional teams to bring that strategy to life through a connected and compelling guest experience across the full marketing ecosystem. You will influence partners across Marketing, Creative, Media, Social, Digital, Merchandising, and Enterprise Insights, aligning stakeholders, influencing decisions, and driving brand and business impact. Success in this role requires exceptional strategic thinking, creative judgment, executive communication, and the ability to lead large cross-functional teams through influence, driving alignment and decision making across a highly matrixed organization. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work. Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth. Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey. Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development. Define success metrics, monitor campaign performance, and translate