Marketing Manager (6-month contract), Prime, JP Prime

In Prime team, our vision is to make Amazon Prime the most beloved membership program in Japan. We are seeking a customer-obsessed, innovative, and results-oriented Product Marketing Manager to lead Japan Prime Content Experimentation programs. This leader will focus on improving our onsite customer experience through (a) think strategically about customer pain points and customer journeys, and optimize our onsite content through A/B testing, (b) create compelling, relevant and engaging contents for Prime programs to more effectively acquire or retain Prime members, (c) eliminate CX defects or gaps in our onsite journeys that causes confusion or erodes customer trust. You will leverage customer research data and insights to support your experimentation roadmap, and execute tests supported by Amazon’s global experimentation tools through agile cycles. The insights and learnings from content experiments are direct inputs to shape Prime’s strategic tech and product focus. The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be able to thrive in a fast-paced and entrepreneurial environment. At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture. Key job responsibilities - Be the Single Threaded Owner for Prime Content marketing A/B experimentation within JP and WW teams - Represent Prime Content marketing org in WW and JP Leadership forums via Business Reviews - Design content experimentation to drive incremental Prime metric improvement - Design innovations to build JP specific winning content and influence worldwide stakeholders - Influence WW UX team to ensure design improvement is based on user feedback and performance metrics - Collaborate with diverse partner teams including direct support of Prime’s product launches and scaling successful experiments - Think strategically about customer pain points, customer journey, and Prime value proposition to see how all the elements best fit together, and create JP specific customer journey & pain points roadmap - Lead cross team Walk the Store mechanisms to continuously identify CX improvement opportunities - Create appealing customer facing onsite communications and content for Japanese customers