Principal Content Engineer

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Principal Content Engineer — Developer Platform

Available Locations: Austin, TX (Preferred), San Francisco, CA, or New York, NY

Developer GTM is a cross-functional, fast growing team within Cloudflare. We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.

As the Principal Content Engineer, you are the content engine for that growth. You’ll translate product reality and industry trends into content that developers actually find, read, build from, and come back to. You'll personally write and build the flagship pieces, including deep tutorials, runnable sample apps, reference architectures, and narratives that make Cloudflare the obvious place to build. You'll set the architecture, standards, and tooling that let the whole GTM team produce at quality at scale.

Underpinning all of this is a bigger bet: the way people learn is changing dramatically as the Internet and the web evolve. Search is becoming conversational, AI agents consume content directly, and the static tutorial is no longer the end of the learning journey. We believe the learning platform itself has to be reinvented from first principles, not incrementally improved. This role will help shape the next-generation learning platform, both internally (how Cloudflare's own teams learn and ship) and externally (how developers around the world learn to build on our network).

This is a hands-on, high-ownership role. You are part principal-grade writer, part engineer, part systems builder. You own the engine, and you also drive the bus.

• Own the content architecture for Developer GTM. Define the content types, editorial standards, and quality bar across tutorials, blog posts, sample apps, newsletters, and community/education content. Curate and shape what the team produces: edit for clarity and consistency, prune what's stale, and make sure every piece fits the whole.

• Build and run the systems that scale quality. Design self-healing pipelines, AI-assisted review and maintenance, CI checks, and quality guardrails that catch broken examples, stale versions, and wrong APIs before developers do. You treat content as software: versioned, tested,