VCARB F1 Team - Senior Brand Campaign & Activation Manager (Fixed-Term Contract)

VCARB F1 Team - Senior Brand Campaign & Activation Manager (Fixed-Term Contract) Full-time Travel: 10-20 Organization: Racing Bulls – UK Branch Job type: Temporary Company Description Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams. Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment. Sounds exciting, doesn't? Don't miss your chance to make an impact! We are looking for a motivated The role is responsible for bringing to life the brand and campaign strategy for the team. This will help to ensure that we are building the team and brand to stand alone and grow its audience and fan base. You will build and bring to life the identity of the team, delivering on partner requirements while holding true to the core brand values. You will also be responsible for creating of brand & team identity, supporting expansion of fan base and increasing fan affiliation and support the implementation brand positioning/identity and build a thorough understanding of what delights our current and potential fans, prepare strategic campaign briefs and working closely with agencies and functional leads to develop innovative campaign propositions that cut through and convert interest into fandom. The opportunity is for a 13-month fixed-term maternity cover contract.

Brand Strategy, Campaigns & Activations Support the continued development and evolution of the VCARB brand strategy across key brand pillars and cultural initiatives. Lead the planning, development and delivery of brand campaigns, partnerships, events and activations from concept through to execution. Translate strategic objectives into engaging brand experiences that strengthen the VCARB brand globally. Develop campaign plans, project timelines and delivery frameworks to ensure successful execution across multiple initiatives. Support the delivery of major seasonal moments including special liveries, apparel launches, hospitality experiences, race activations and global events. Identify opportunities for the brand through emerging trends across fashion, music, art, sport and youth culture. Develop campaign strategies and creative briefs informed by audience insight, cultural trends and business objectives, translating opportunities into compelling brand campaigns and experiences. Champion the VCARB brand across all touchpoints, ensuring campaigns, partnerships and experiences consistently reflect the team's positioning, tone of voice and creative ambition. Proactively identify and develop new campaign concepts, cultural platforms and partnership opportunities that strengthen the VCARB brand beyond Formula One and drive continued innovation. Brand Planning & Marketing Integration Assist with the development of the annual Brand & Marketing roadmap, bringing together priorities across Brand, Communications, Digital, Content, Fan Engagement, Partnerships and Commercial. Define key campaign moments, launches and cultural initiatives across the season to create a cohesive annual marketing plan. Act as the central point of coordination across marketing functions, maintaining alignment and evolving plans as business priorities shift throughout the season. Ensure all brand activity contributes to a connected, strategically planned marketing calendar rather than standalone campaigns. Project Leadership & Collaboration Lead multiple projects simultaneously, ensuring work is delivered on time, within budget and to the highest standard. Work closely with Brand Design, Commercial, Marketing, Communications, Digital and wider business functions to deliver integrated campaigns. Manage relationships with creative agencies, production partners, suppliers and freelancers throughout the lifecycle of each project. Coordinate internal