Senior Director, Product Innovation

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

We are seeking a Senior Director, Product Innovation, to define, build, and scale a new customer-facing product engagement model for Core Business Workflows. This leader will operate at the intersection of Product Management, AI innovation, Customer Transformation, and GTM execution. The role will work directly with customers to identify high-value use cases within our product suite, rapidly build and validate AI-powered solutions, and demonstrate measurable business outcomes. The role will be responsible for establishing and leading a team that combines deep product and technical expertise, domain knowledge, strong product instincts, and executive customer engagement capabilities. Through structured proofs of value, rapid prototyping, innovation workshops, and strategic customer engagements, the team will help customers realize value from emerging Core Business Workflow capabilities while creating a direct feedback loop into product strategy and roadmap development. Reporting to the Senior Director, Head of Outbound Product Management for Core Business Workflows, this role will define the operating model, success metrics, engagement framework, and talent profile required to scale a world-class product innovation function. This role serves as a critical bridge between Product Management, Engineering and the field, ensuring product strategy is translated into customer value and customer feedback is translated into product innovation. What you get to do in this role Define and operationalize a new product commercialization motion for Core Business Workflows, focused on accelerating customer adoption of emerging innovations, AI and strategic product investments. Build and lead a team of highly skilled product and AI specialists who can identify customer problems, rapidly build solutions, and validate business value. Lead structured proofs of value, rapid prototypes, innovation workshops, and executive engagements that connect product strategy directly to customer transformation. Define and scale the Business Value Assessment framework for Core Business Workflows, including customer baselines, expected outcomes, realized value, and executive business cases. Collaborate closely with Product Management, Engineering, Research, Sales, Solution Consulting, Product Marketing, Value Consulting, and Product Success to execute customer innovation initiatives. Establish success metrics and operating mechanisms that measure customer adoption, business impact, proof-of-concept outcomes, customer references, and influenced revenue. Participate as an executive leader for Core Business Workflows in executive briefings, strategic customer engagements, industry events, and innovation-focused forums. Establish success metrics and operating mechanisms that measure proof of value outcomes, conversion, customer adoption, business impact, customer references, reusable product insights, and influenced revenue. Identify repeatable patterns across customer engagements and translate them into scalable product capabilities, solution assets, demo narratives, and go to market practices.

12+ years of experience in Product