Monetization Strategy & Operations Associate - Client Incentives

The high-performing Global Monetization Strategy and Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales and client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally across internal teams.

Responsibilities - Develop and execute comprehensive resource planning strategies with a specialization in incentive design for Joint Business Plans (JBPs) and short-term incentives (STIs). - Monitor and track key performance indicators (KPIs) related to incentives, such as conversion rates, incremental growth, utilization, and ROI, providing regular reports and insights to stakeholders. - Work closely with the central team to analyze the financial impact of incentive programs and optimize resource allocation based on ROI analysis. - Develop policy design for JBPs and STIs (define requirements, incentive structures, and incentive tiers). - Work closely with the product teams to ensure seamless integration and functionality of incentive programs. - Conduct market research to identify industry trends and benchmarks for merchant incentives, staying informed about emerging best practices. - Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance etc).