Senior Manager - Channel Sales

Senior Manager - Channel Sales Description - As a  Channel Sales Manager, you will  lead a team of commercial channel sellers, responsible for building and managing relationships with business partners who sell our products and solutions.   Your focus will be on developing strategies to grow our market share, setting ambitious sales targets, and supporting your team to achieve these goals. You’ll play a key role in driving business growth, fostering strong partnerships, and ensuring our sales objectives are met.  The Channel Sales Manager acts as a key liaison between HP and its channel partners, ensuring effective collaboration, business planning, and execution. This role is responsible for driving partner growth with HP, building and maintaining strategic relationships with partner executives, and ensuring the achievement of region/country targets for commercial channel sales.

Lead, coach, and support a team of channel sales professionals. Develop partnership strategies to expand market share and profitability, adapting to changing customer needs. strategies to increase market share and profitability, drive transformation to address evolving customer needs, and maximize partner engagement through collaborative initiatives.  Oversee partner relationships, including onboarding, training, and performance evaluation. Set and achieve sales targets in collaboration with internal teams. Build and maintain strong relationships with partner executives. Review and approve business plans to ensure alignment with sales goals. Identify and address risks in partner relationships, lead contract negotiations. Collaborate with other sales teams (i.e. End-User Sales teams, informed by Partner Insights) to maximize business opportunities.  Monitor progress toward targets and provide regular updates. Optimize the partner network to support business growth. Deploy channel salesforce based on channel landscape and select partners strategically aligned to focus growth areas.  Ensure compliance with company values and ethical standards.  Knowledge & Skills   Strong managerial skills : Proven team leadership and management skills.  Business acumen : Strong business development and planning abilities.   Experience in channel sales, finance, and sales processes, go-to-market strategy, KPI management, and sales processes.  Soft skills : Excellent communication and relationship-building skills, selling techniques, customer-centricy thinking, prospecting, value proposition development, and resilience.  Relationship building : ability to build and maintain strategic relationships with partner executives and internal stakeholders.  Problem-solving : ability to identify and mitigate risks, develop proactive plans, and resolve challenges.  Collaboration : Ability to collaborate across teams,  especially End-User Sales teams and other internal teams.  Market and industry insights : Awareness of market trends and ability to turn insights into opportunities.  Communication : leadership-level communication expertise to deliver tailored value propositions and gain trust.  Technical proficiency : familiarity with sales management systems and analytics tools,, CRM, and sales analytics tools.  New Technology and AI : demonstrated curiosity and confidence in adopting emerging tools and technologies—especially AI—to enhance sales performance, customer engagement, and productivity. The ability to quickly learn, adapt, and apply digital solutions in daily workflows, and to use AI insights to drive smarter decisions and more personalized customer interactions.  Relationship building : ability to build and maintain strategic relationships with partner executives and internal stakeholders.   Problem-solving : ability to identify and mitigate risks, develop proactive plans, and resolve challenges.   Collaboration : Ability to collaborate